The Shoonya campaign
Imagine cities with clear skies and clean air for everyone, where you can buy goods without contributing to air pollution. The Shoonya campaign is an initiative that brings together consumers and industry to reduce emissions from the urban freight sector by promoting the use of electric vehicles (EVs). The campaign is hosted by NITI Aayog and RMI in collaborartion with leading industry partners. The initiative aims at raising awareness about EVs among consumers and recognises industry efforts through an integrated combination of corporate branding, impact assessment and consumer awareness.