NITI Aayog and RMI are collaborating with e-commerce companies, fleet aggregators, OEMs, and logistics companies to encourage the adoption of zero-emission vehicles in the urban freight sector. Leading companies in India's freight ecosystem are supporting the intitative by integrating electric vehicles (EVs) into their final-mile delivery routes and more industry players are expected to join the call to action with time.
The Shoonya campaign will raise public awareness about the health, environmental, and economic benefits of electrifying the final-mile delivery segment. Moreover, the initiative will showcase the industry's positive actions in mitigating climate change through multimedia platforms.
By doing this, the campaign aims at reducing cumulative CO2 emissions by 39 million tonnes and oil demand by 13 million tonnes of oil equivalent by 2030.
The campaign has three major components: